We Are Signal + Soul

Unapologetically human. Undeniably excellent.

 Unforgettable marketing.

Let's Work Together

Meet the Humans of Signal + Soul

Signal and Soul was founded by two career marketers with the shared belief that great marketing starts with people — their stories, their communities, and the connections that hold it all together. Our experiences span continents, cultures, industries, and teams — but we’re united by a simple truth: marketing works best when it feels human.

  • We prioritize empathy, understanding, and the end-customer experience.

  • We deliver honest feedback and transparent, pragmatic strategies.

  • We bring creativity and cutting-edge thinking to every challenge.

  • We believe in contributing positively to the businesses and communities we serve.

  • We are committed to delivering the highest quality of strategic work and measurable results.

Wil Zehourou

Co-founder + Principal Marketer

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Wil is a global soul — a dog person, husband, a friend,  and someone who absolutely loves human beings. 

Wil’s traveled the world and those experiences shaped him into a flexible thinker with a deep passion for solving complex business problems by finding the human and data throughlines that move people.

Michele Ross

Co-founder + Principal Marketer

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Michele is a proud Atlanta native, Hampton University graduate, and mom of two who has always believed in the power of stories.

Michele specializes in turning complex value propositions into clear narratives and building integrated marketing strategies that connect with the right people at the right moment.

How We Help Businesses Grow

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Amazing Humans

We start with and attract amazing humans who share our passion for helping businesses grow through modern marketing that is human at its core.

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Listen for Signal

Every client partnership begins with deep human-centered listening and alignment.

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Signal Meets Soul

We translate the core truths into bold, crisp, strategic narratives that resonate and help you make the LEAP.

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Excellence in Delivery

Fast powerful working sessions shift culture and generate LEAP FUEL needed to make the visible 10X transformation.

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We Have Liftoff

Equipped with LEAP FUEL, GTM accelerates,, team members are energized, and the impact is measurable and human at its core.

Let’s Build Something Together

Tell us a bit about yourself and your organization. We can’t wait to get started.