We Are Signal + Soul
Unapologetically human. Undeniably excellent. Unforgettable marketing.
Meet the Humans of Signal + Soul
Signal and Soul was founded by two career marketers with the shared belief that great marketing starts with people — their stories, their communities, and the connections that hold it all together. Our experiences span continents, cultures, industries, and teams — but we’re united by a simple truth: marketing works best when it feels human.
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We prioritize empathy, understanding, and the end-customer experience.
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We deliver honest feedback and transparent, pragmatic strategies.
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We bring creativity and cutting-edge thinking to every challenge.
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We believe in contributing positively to the businesses and communities we serve.
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We are committed to delivering the highest quality of strategic work and measurable results.
Wil Zehourou
Co-founder + Managing Partner
Wil is a global soul — a dog person, husband, a friend, and someone who absolutely loves human beings.
Wil’s traveled the world and those experiences shaped him into a flexible thinker with a deep passion for solving complex business problems by finding the human and data throughlines that move people.
Michele Ross
Co-founder + Managing Partner
Michele is a proud Atlanta native, Hampton University graduate, and mom of two who has always believed in the power of stories.
Michele specializes in turning complex value propositions into clear narratives and building integrated marketing strategies that connect with the right people at the right moment.
Let’s Build Something Together
Tell us a bit about yourself and your organization. We can’t wait to get started.